If you are not visible, you won’t win customers. It’s quite simple. Companies need to attract potential customers through appealing websites. At the top of these plans is an efficient search engine optimization.
Many small and medium-sized companies prefer to invest their marketing budgets in print advertising rather than in search engine optimization and believe that classic ads are cheaper. But they are wrong. Often, a print ad is more expensive and generally does not reach the same efficiency as SEO marketing. SEO is profitable. An experienced SEO agency advises its customers comprehensively and helps optimize online appearances and SEO marketing. Long-term and natural SEO with individual design is the key to successful online marketing. A slavish orientation of the website to keywords or the manipulation of backlinks are the wrong way. The SEO agency will analyze your website and optimize it together with your company. The agency helps customers achieve better rankings in the organic search results. The following questions are important: What are customers looking for? How many customers are looking for (search volume)? How can I use this for my company?
Working with important facts and using them for professional SEO is of great importance to SEO agencies. The agency records all activities and their impact on click-through numbers using SEO and a software; customers also receive success reports. Personal and individual care is the top priority. Many companies rely exclusively on Google AdWords for online marketing. However, this measure alone produces a short-term success and is often overpriced in the long run. Only those who target their AdWords budget together with a good organic search engine optimization achieve optimal results. That is why many companies also want to have an experienced advisor by their side. The measurability of inquiries, visitor numbers and concrete orders is a much higher priority. SEO agencies know the importance of good SEO and the measurability of clicks. A modern and high-quality search engine optimization is an important basis for companies, which want to improve their internet presence and their web presence.
Before you start your search for an SEO agency, you will be able to find out which goals you want to achieve with the agency’s commitment. Is it a matter of overtaking competitors for certain keywords? Does the optimization of rankings for individual, selected products or services have priority? Can the goals also be quantified, for example as a percentage increase in clicks or inquiries compared to the actual situation? Some SEO agencies have created their own briefing questionnaires, which are made available to interested parties. When you get first deals from SEO agencies, you will usually also encounter different billing models. In principle, a distinction can be made between fixed-price models in the form of packages and monthly packages as well as those with a performance-dependent component. While a fixed, monthly maintenance allowance provides for planning security, the success-dependent variant can be very attractive for customers. It is important, however, to define clearly the “success case”, so that there will be no inconsistencies later. It should be ensured that the success measurement is not limited to keywords that can be optimized relatively easily (for example due to low competition).
If you get an offer, you should get to know the people with whom you will later work together in the day-to-day business. Therefore, do not let employees guide you in the offer and presentation phase. In addition to sympathy, the focus should also be on professional competence. You should be sceptical if you are introduced to generalists who pretend to be well versed in all areas. Especially in the rapidly changing environment of search engine optimization, it is better to rely on a team of experts who have specialized in individual niches and complement each other optimally. In addition to your personal contacts, you should also take a closer look at the SEO agency itself before deciding. These include, for example, the number of employees and the associated departmental and team structures. Have the following questions answered: What happens when your contact changes the job (high fluctuation in the agency business);Does the Agency have clearly structured organizational structures, such as team leaders for individual work areas? The focus of the agency is also decisive: Is it a pure online marketing agency that has been dealing exclusively with this issue for years? Or is it, for example, a media agency or a service provider specializing in technology or e-commerce, for which the subject of SEO is only one of many?
Another important question is whether there are sufficient resources available. Specially large agencies often work with their own sales teams, which in part acquire more new customers than can be processed by the specialist departments. A circumstance that can lead to poorer service and delays in projects. In order to examine the professional competence of an agency, work plans and projects carried out so far are indispensable. Let yourself see reference projects. Have good, innovative ideas been developed and implemented, which show that the agency is better than many of its competitors? What concrete successes have been achieved in the long term? The references should also focus on important, fundamental aspects of SEO work, such as content marketing, programming and technology, link building, and account management.
Well-known references are in principle a good sign, as corporations often examine very closely with which service providers they work together. However, the agency should also fit in with you and serve comparable customer sizes so as not to run the risk of being neglected as a small customer. If possible, you should also have the opportunity to speak with one or more clients of the agency in person. Good content is a central element of the search engine optimization. Let a potential agency explain exactly how a customized content strategy is created. Also gain insight into the content creation process: Does the agency have its own specialized editorial team? Can texts be realized for different objectives, for example for the generation of traffic, for the link construction or for the strengthening of the brand? Try to get deeper into it.
Promises and guarantees on specific placements in the search results and associated success may sound tempting for SEO laymen, but are dubious. If a service provider offers you such an offer, you should therefore be sceptical. It is better to decide for an SEO agency on the basis of competence and proven success in comparable projects.
Take a look at all the benefits you can get from SEO: